TRUST FUND BEAUTY

Branding

The design challenge for the Trust Fund Beauty rebranding project involved reimagining the brand identity of a cosmetics company specializing in 21-Free, nontoxic, cruelty-free, and vegan nail polish products. With a mission to redefine the meaning of clean and vegan beauty, Trust Fund Beauty sought to convey its commitment to inclusivity, boldness, and self-expression through a refreshed visual identity. The task encompassed updating the brand’s logo, and visual elements to better reflect its values and resonate with its diverse customer base.

The design project started out as an ad campaign but turned into a rebrand project. It shifted from a video ad with a campaign logo, to a rebranding initiative resulting in a refreshed visual identity, typography and vibrant color palette, conveying the brand’s commitment to boldness, inclusivity, and self-expression. 

Complementing the visual identity, refreshed brand collateral, including packaging designs, and digital assets, created a cohesive and compelling brand experience for customers. 

By staying true to its core values while embracing a fresh, contemporary aesthetic, Trust Fund Beauty continues to empower individuals to express themselves boldly and confidently through clean and vegan beauty products.