MIMOSA KIT

Package Design

The design challenge for the Simply with Cook’s mimosa kit project involved creating an aesthetically pleasing and convenient package design for pairing fruit juice with champagne to create a ready-to-use mimosa kit. The goal was to develop packaging that is both visually appealing and functional, making it easy for consumers to bring to brunches, picnics, celebrations, and other events. By combining juice and champagne in a single package, the design aimed to simplify the purchasing process and enhance the overall consumer experience.

Brainstorming sessions generated ideas for the visual identity and packaging structure of the Simply x Cook’s mimosa kit. Various illustrations and graphics were explored to represent the fruit juice flavors and champagne pairing, ensuring clarity and simplicity in conveying product information. Design iterations allowed for refinement and optimization of the packaging layout, typography, and color scheme.

The culmination of the package design process resulted in a visually appealing and functional packaging solution for the Simply x Cook’s mimosa kit. The simple illustrations of fruit and champagne paired with the fruit on the carrier effectively communicate the flavor options available to consumers, making it easy to identify and select the desired product on the shelf.

The packaging design’s minimalist aesthetic enhance the overall consumer experience, reflecting the brand’s commitment to simplicity, convenience, and quality. By pairing juice with champagne in a single package, Simply x Cook’s offers consumers a hassle-free solution for enjoying mimosas at any occasion.