CLEARLY CLEAN

Branding

The design challenge for the Clearly Clean rebranding project centered on transforming the brand identity of a B2B company specializing in sustainable food packaging solutions. With a commitment to innovation, quality, and environmental stewardship, Clearly Clean aimed to reposition itself as a leader in the industry while communicating its core values and unique offerings to potential clients. The task encompassed refreshing the brand’s visual identity to better align with its mission and resonate with target businesses seeking eco-friendly packaging solutions.

The rebranding process commenced with comprehensive research into Clearly Clean’s competitive landscape, target market, and industry trends. Leveraging this understanding, strategic exploration of brand positioning, messaging, and visual identity began.

Clearly Clean is a forward-thinking, environmentally conscious leader in the food packaging industry. A contemporary logo, featuring clean lines and eco-friendly symbolism, conveyed the brand’s commitment to innovation and sustainability. A refreshed color palette, evoked a sense of responsibility and care for the planet.